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VISUALS
01 / INTERVIEW FILMING
When possible, film interviews with a 2 camera setup and 3-point lighting.
Employ the use of natural lighting when it’s practical to do so.
02 / B-ROLL
In addition to interviews capture lots of b-roll visuals of your subject, the office, team members, and high tech equipment in use.
Highlight human interactions between team members, doctors & patients.
03 / AERIAL FOOTAGE
Capture drone shots of the office and the surrounding city when possible.
04 / MACRO IMAGES
Use fast lenses and more open apertures to achieve a shallow depth of field.
Use depth of field to blur backgroung and obscure less picturesque elements.
GLOBAL TIPS
Focus on clean, well-balanced compositions.
Avoid sharp / scary tools in patient mouths
(Intraoral Scanners are the exception)
Stabilize your camera with a tripod, gimbal, dolly or steadyrig.
Get close, medium, & wide shots of the same subject.
GRAPHICS
01 / GRAPHIC USAGE
The most common usage of graphics in Frontline content would be INTROS, OUTROS, and NAMEPLATES.
INTRO
OUTRO
As of April 2023, all longform Frontline Content should include the “Signature” outro at the end of the video. The current filename for the OUTRO is “Frontline_End Anim 1_4”
NAMEPLATE
02 / SAFE AREA
Keep all text and graphics within in the "Title Safe" area of the screen.
03 / NAMEPLATES
The nameplates should not be placed in any way over a subject's face.
A best practice would be to keep it below
an interview subjects head to the right or left depending on the direction they are facing
& BELOW the chin line.
This "safe area" will vary based on your shot framing. (See examples to the right)
FONTS
01 / FONTS IN USE
The font used in the Frontline DIS logo is "Piedmont".
The font used in the nameplates / lower thirds is "Archivo Medium".
Piedmont
Archivo Medium
COLORS
01 / COLOR USAGE
When creating visual content for Frontline DIS, please refer the the Color Palette below.
The Gradient Overlay is used in video applications by placing it over a desaturated image
& using a "Multiply" blend mode and at 80% opacity.
COLOR PALETTE
#290A2B
#131D2A
#bc6639
#e0e0e0
#a5a9aa
#ffffff
#101010
GRADIENT OVERLAY
#bd5da4
#4196d2
AUDIO
01 / AUDIO LEVELS
Decibel range: Do not have audio peaking at 0db.
Audio peaks should be between -3db and -9db, or down to -12db if needed.
Bring music volume down when a subject is speaking and raise it up slightly during
pauses in dialogue.
TECHNICAL
Frame Rate - 23.976 FPS
Aspect Ratio - 16:9 or 1:1
Resolution - 1920 x 1080 Px (16:9) or 1080 x 1080 (1:1)
Bitrate - 12 Mbps Min, subject to change depending on
vendor requests.
Format - H.264 (Mp4) is preferred